
During the fifth week of my search experiment, I have used Cuil as my primary search engine. Cuil is apparently pronounced "cool", although, like with Teoma (pronounced "chawmuh") I really can't bring myself to say it that way – to me it looks French and I keep thinking "queel" in my head. Anyway, the odd name aside, Cuil was launched with great fanfare as a "Google killer". That is quite the bold ambition and if you want to beat Google at their own game, you had better bring some seriously innovative ideas to the table. Even more important than great ideas is a great, near flawless implementation of those ideas. This is where Cuil not just falls short, but fails miserably.
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